Refugees Welcome – The APTLY Christmas Campaign

Last year, in the face of the Christmas spirit, we had an idea. Thanks to our wonderful customers, the year 2015 was a successful one for us. Which is why we wanted to share some of our luck with people who need some.

Last year, in the face of the Christmas spirit, we had an idea. Thanks to our wonderful customers, the year 2015 was a successful one for us. Which is why we wanted to share some of our luck with people who need some. The cause we wanted to support was found quickly: the refugee situation touched us all through media and became very real when we contacted a refugee help organisation here in Cologne.

 

Give a little back

The organisation we choose was Islamic Relief Deutschland. The team there supports people in need all around the world and is specialized in disaster relief, emergency aid and development projects. Especially the refugee crisis is currently on their radar and there are several options to help and support. The option we chose was gift boxes with drugstore items, such as soft towels or fresh soap, to enable the families a feeling of normality. Every box is suitable for a little family and contains a variety of supplies, as you can see in the following photo:

Islamic-Relief4

But just donating all by ourselves? That’s not the APTLY spirit. Of course we wanted to involve all of our customers and partners who kept us company in the last months. We really taxed our brains and came up with a Christmas card that wasn’t just your normal and plain „Merry Christmas and Thank You“ card. We incorporated a riddle and asked the readers to solve it. With every right answer (well, to be honest with every answer, it’s the thought that counts) we donated another gift box additionally to the amount our managing directors provided generously.

We are proud to announce that we jointly could help 250 people.

Islamic-Relief5Source: https://www.facebook.com/islamicrelief.de/photos/pcb.10153253374344147/10153253371574147/?type=3

The picture above shows the first delivery of boxes to a refugee house in Mainz, containing amongst others our donated boxes.

 

The best part of us: our customers

We want to take the opportunity and thank all of our customers and partners for being as awesome to work with as they are. A special shout out of course goes to the ones who participated in our Christmas Campaign and solved the riddle. We loved your answers (some even were in binary code) and your ambition to change the world for the better. Hopefully we all can grow together in 2016, may it be on business level or may it be on a collective one.

 

If you’re interested in supporting Islamic Relief Deutschland, please check out their website and get in touch with the team. They will be happy to explain their work their work, as small as your donation may be.

 

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Jasmin Kind

Jasmin steckt mit der Nase tief in den Weiten der Marketing Welt und interessiert sich bei APTLY für Alles, was mit Text, Bild und Kommunikationskonzepten zu tun hat.

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