Helping others to understand – Our 2016 Christmas Project

Every year in december we take part in the classic “let’s send some christmas wishes to clients and partners” marathon. In the business world it kind of is a no-brainer and bespeaks good manners. But just like last year  we could not leave it like that – we had to give it a little extra.

At APTLY we really care about people and we strongly support the idea of equality, no matter which race, gender or sexuality we’re speaking of. Equality also means to us having the equal chance to organize your life as you want to.

A noticeable group amongst us who has not yet quite equal chances at getting understood are refugees. After many helped to ease the welcoming process in 2015 we now have a different challenge: integration. A big part of integration is the ability to speak the language of the country you’re living in. Most refugees come to Germany without any knowledge of german and want and need to learn the language as soon as possible in order to manage their new lives and those of their families.


With this in mind we focused our christmas cards completely on the idea of helping and understanding. Instead of designing, printing and shipping complex cards we kept our 2016 wishes exclusively digital and minimalistic. The money we saved we then donated to the charitable organisation “Flüchtlinge Willkommen in Düsseldorf”. They are completely managed on a voluntary basis and support refugees with all questions concerning jobs, housing situations and applications. Further they organise meet-ups, community building and – for our case most important – language courses.

But since it was christmas and we like to share, we also included our amazing clients and partners to help. We asked them to participate by simply clicking on a link in their christmas wishes. Together we were thus able to donate almost 150 hours of language training to “Flüchtlinge Willkommen in Düsseldorf”. To say we’re proud is an understatement.

Refugees1 Refugees2


Besides that we gave the charity manager Birgit Keßler (see picture above) a few of our technical supplies that were not longer in use at APTLY but are really needed for their work.


If you are able to support volunteers and refugees or if you are simply interested and want to gain a bit more knowledge, please head over to and tell them we said hello 🙂


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Jasmin Kind

Jasmin steckt mit der Nase tief in den Weiten der Marketing Welt und interessiert sich bei APTLY für Alles, was mit Text, Bild und Kommunikationskonzepten zu tun hat.

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